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ines alpha x Selfridges

Beauty campaign for Selfridges’ “The New Order,” reimagining how consumers experience beauty. Created bespoke 3D animations and digital looks for 10 leading colour and skincare brands, celebrating an “augmented new beauty” that enhances rather than hides.

Digital artist/director: ines alpha
agent: Hervisions
Music: panteros666
D.O.P: We are tobin
Gaffer: Nick Leishman, runner: anna affa
Makeup: ammy drammeh, assisted by Lindsey low, elise priestly
hair:Teiji Utsumi assisted by Kanae Kikuchi,aki sakabe
Models: Hannah diamond, Elaine Kwok, amalia, Jean watt, Gemma, Nile Goodlad
Stylists: Molly donovan, Ruben Moreira assisted by: jasveen manku, elvija vitola